Part 1: the ad scripts to record. Part 2: the viral formats — each with the real example video playing right here, THE HOOK, and THE FULL SCRIPT to read on camera.
Offer (both): "2-Day Disc Relief" (reg $349). Day 1 = exam + candidacy · Day 2 = Report of Findings + a real decompression session + a plan. Two ways to say the offer (split-test A/B):A — "just $47 (reg $349)" · B — "86% off your first visit — just $47." Swap the offer line in any script to test which pulls better. On camera: vertical (9:16), good light, phone steady. Say "results vary" whenever you mention a result. Dundas = Dr. GP by name · Cornerstone = generic, no laser.
Part 1 · Video ad scripts to record
01
The Local Voucher ⭐
Who: doctor or staff, straight to camera · ~25–30s · lead ad.
Hey Oakville — quick one. If your back pain keeps coming back, or you've got a disc, sciatica, or a pinched nerve, listen up.
This week we're opening 20 spots for our 2-Day Disc Relief Assessment. Normally three-forty-nine — right now, forty-seven dollars.
Day one, I do a full exam and find out if you're even a candidate. Day two, I show you exactly what's going on, and you feel a real decompression session for yourself.
No drugs, no surgery. And if you're not a fit, I'll tell you straight.
Tap below, answer a few quick questions, and grab one of the 20 spots.
Cornerstone swap: "Hey Winnipeg." Generic speaker. "4.8 stars from 260 patients — now bringing decompression to the city." No X-ray/laser.
02
The Moment
Who: patient/UGC or staff, casual · ~15–25s · biggest audience.
You bent down to grab a sock — that's it — and now your whole back's locked up.
You've iced it, stretched it, popped whatever's in the cabinet. It eases up for a few days… then it's right back.
Here's what nobody told you: if it keeps coming back, you're chasing the symptom, not the cause. Usually it's a disc pressing on a nerve — and pills and rest don't touch that.
That's exactly what non-surgical decompression is for. Forty-seven dollars to find out if you're a candidate. Tap below.
Dundas swap: name Dr. GP + on-site X-ray. Cornerstone: "we just brought it to Winnipeg."
03
Failed-Everything Story
Who: a real patient (or staff, first-person) · ~35–45s.
I ignored my back for years.
First it was pills — they took the edge off for a few hours, then it was back. Then physio: some good weeks, then one wrong twist and I was flat on the floor again. Then everyone said "just rest it." It never settled.
The worst part was 2am — wide awake, because I couldn't find a position that didn't hurt.
Here's what I finally learned: everything I'd tried was chasing the symptom. None of it touched the actual problem — a disc pressing on the nerve. That's why it kept coming back.
Non-surgical decompression works on that. Gently, no drugs, no surgery — it takes the pressure off so the nerve can settle.
I wish I'd stopped guessing sooner. Take the 2-Day assessment — forty-seven bucks, and they'll tell you honestly if you're a candidate. Results vary. Tap below.
Dundas: end on the real Danny G. story (results vary). Cornerstone: generic, no testimonial.
04
Surgery-Avoidance
Who: the doctor, calm and direct · ~25–35s · high-intent.
Told you need surgery for a disc? Before you book it — hear me out.
Surgery is permanent. It should be the last option, not the first one you're handed.
A lot of disc and sciatica pain comes down to one thing: a disc pressing on a nerve. Non-surgical decompression gently takes that pressure off — no cutting, no drugs, no downtime.
I'm Dr. GP in Oakville. We've got on-site X-ray, and I'll give you a straight answer — including if you're not a candidate.
Get a second opinion before you get on the table. It's a forty-seven-dollar 2-Day assessment. Tap below.
Cornerstone: generic speaker; "4.8 stars, 260 patients"; no X-ray/laser.
05
3-Signs Self-Test
Who: the doctor, counting on fingers · ~20–30s · qualifier.
Three signs your back pain is a disc — not just a pulled muscle.
One: the pain shoots down your leg or arm, not just where your back hurts.
Two: it comes with numbness, tingling, or pins and needles.
Three: it keeps coming back. Rest and pills help for a few days, then it returns.
If that's you, a muscle rub and another bottle of pills was never going to fix it — that's a disc pressing on a nerve. Non-surgical decompression is built for exactly that.
The only way to know for sure is to look. Take our 60-second quiz below and see if you're a candidate.
Cornerstone: MaxLiving root-cause fit. Dundas: add "we've got on-site X-ray, so I can see what's going on — not guess."
Part 2 · Viral formats — video + hook + full script
The example plays right here. Read THE HOOK as the opener, then read THE SCRIPT — that's the whole video.
R01
The "Loading" Reel
· ~1B views
▶ the real example
🪝 The hook (0–3s)
Clip looks like it's buffering/glitching over the decompression table.
On screen: "There's a reason your back pain keeps coming back…"
🎬 The script
Most back pain that won't quit isn't a muscle — it's a disc pressing on a nerve.
Pills numb it. Physio works around it. But nothing takes the pressure off the disc — so it keeps coming back.
This is the one thing that actually does: a gentle pull that eases the disc off the nerve. No drugs, no surgery.
Want to know if it's your disc? Our 2-Day check is $47.
(the "loading" bar never finishes — it loops)
Caption / CTA: Comment DISC for the free 60-second self-check.
R02
The "Wait For It" Adjustment
· 3.3M
▶ the real example
🪝 The hook (0–3s)
Adjustment wind-up — freeze the frame right before the "pop."
On screen: "wait for it…"
🎬 The script
That crack feels amazing — but it's not what makes it last.
If your back keeps going out, it's a disc under load, and the adjustment doesn't unload it.
Decompression does — it gently pulls the disc off the nerve so the relief actually holds. Results vary.
Curious if you're a candidate? It's a $47 check.
(unfreeze → the patient's real reaction lands late)
Caption / CTA: Comment RELIEF for the 60-second candidacy quiz.
Dundas: reaction clips already sent — usable now. Cornerstone: run as a first-adjustment reaction until a decompression clip exists.
R03
The Viral-Clip Open (Hook-Swap)
· 7.7M
▶ the real example
🪝 The hook (0–3s)
Open on a funny viral "threw my back out" fail clip (we source + attach it), then HARD CUT to the doctor.
🎬 The script (doctor, after the cut)
Funny — until it's you, three times a year.
Here's the truth: if your back keeps going out, it's not bad luck — it's a disc pressing on a nerve, and stretching won't fix it.
Decompression takes the pressure off — no drugs, no surgery.
Come find out if it's your disc before you spend a dollar. The 2-Day check is $47.
Both: you only film the doctor part; we attach the viral opener.
R04
The Countdown
· 4.6M
▶ the real example
🪝 The hook (0–3s)
Doctor by the table as a session starts; a big "3… 2…" counts down.
On screen: "the moment your back pain finally lets go — in 3… 2…"
🎬 The script
…is the moment a disc comes off the nerve.
That's exactly what decompression does — gently, no surgery, no pills.
It's the 2-Day Disc Relief people drive across the city for. Forty-seven dollars to see if you're a candidate.
(we CUT to the offer right before "0" — it never hits zero, so it loops)
Caption / CTA: Comment QUIZ for your candidacy check.
R05
Cut-Before-Impact
· 15M
▶ the real example
🪝 The hook (0–3s)
Staffer lifts a heavy box the WRONG way (rounded back, played up).
On screen: "bend like this and—" → freeze + white flash right before the "ouch" (no impact shown).
🎬 The script
That's the exact moment most backs go — and it's almost never a one-time thing.
If your back keeps "catching," it's a disc under load, not a weak muscle.
Decompression takes the pressure off so it stops happening. No surgery, no drugs. Results vary.
(loops back to the wind-up — "wait, did it pop? watch again")
Caption / CTA: Comment DISC for the free self-check.
Cornerstone: keep purely educational — front-desk staffer does the lift; no "people come here for it."
R06
The Setup & Twist
· 42.8M
▶ the real example
🪝 The hook (0–6s, straight to camera)
Tough-guy staffer/patient, arms crossed, dead serious:
"I don't do chiropractors. Cracking backs? Not for me. My back's been 'a little off' for four years — it's fine."
🎬 The script (HARD CUT — same guy grinning on the table)
…turns out "a little off" was a disc.
Most back pain that won't quit is a disc pressing on a nerve — and decompression is the one thing that actually takes the pressure off. No surgery, no pills.
If your back's been "a little off" too long, the 2-Day check is $47.
Caption / CTA: Comment RELIEF for the candidacy quiz.
R07
The Paper-Burst Reveal
· 2.3M
▶ the real example
🪝 The hook (0–3s)
Full-frame coloured paper. On screen: "your back's actual problem →" — then a hand TEARS through it (sound up).
🎬 The script
It's not the muscle. It's a disc pressing on a nerve — that's why pills and stretching never lasted.
Decompression gently takes the pressure off so it can finally settle. No cutting, no drugs. Results vary.
Find out if it's your disc — the 2-Day check is $47.
Caption / CTA: Comment DISC for the free self-check.
Can't film a clean tear? We can AI-generate the burst with the doctor's headshot behind it.
R08
First-Timer Reaction
· simple & sturdy
🪝 The hook (0–3s)
A real first-timer's nervous "before" face. On screen: "first time on the table…"
🎬 The script
(Let their real reaction play — do NOT coach it. Trim to the single best line they say, e.g. "I didn't expect it to feel like that.")
Then the voiceover / caption:
Everyone wonders what it actually feels like. If your back pain keeps coming back, it's worth finding out if it's your disc — day one we check if you're a candidate, day two you feel it yourself. Results vary. It's a $47 check.
Caption / CTA: Comment RELIEF for the candidacy quiz. · On-camera consent required.
Uses your own clinic footage — no example needed. Dundas already has reaction clips.
R09
"3 Signs" Talking-Head
· trust + qualifier
🪝 The hook (0–3s, doctor straight to camera)
"3 signs your back pain is a disc — not just a muscle."
🎬 The script
One — it shoots down your leg, or you get numbness or tingling. (big "1" pops on screen)
Two — sitting makes it worse, and standing up is a relief. (big "2")
Three — it keeps coming back, no matter how much you stretch or rest. (big "3")
If that's you, a muscle rub was never going to fix it — it's a disc under load, and that's exactly what non-surgical decompression is built for.
Our 2-Day check is $47.
Caption / CTA: Comment DISC for the free self-check.
Dundas: Dr. GP — cut to his spine/disc model. Cornerstone: Dr. Wahl, same 3 signs, MaxLiving tone. No laser.
R10
Satisfying Treatment (ASMR)
· wide-open lane
🪝 The hook (0–3s)
Extreme close-up of the table — the harness clicking in, straps tightening, mechanical sound UP. No words — the motion is the hook.
🎬 The script (captions only, over the footage)
taking pressure off the disc →
non-surgical · results vary →
this is what relief that lasts looks like →
curious if you're a candidate? $47 check.
(speed-ramp the most satisfying beat; trending audio swells)
Caption / CTA: Comment TABLE to see if you're a candidate. · Keywords: spinal decompression · sciatica · herniated disc · pinched nerve · lower back pain.
Uses your own table footage. Dundas: cut this week. Cornerstone: substitute a satisfying adjustment sequence until the table's filmed.
R11
"Who Let This Guy Near a Spine?"
· 42.3M
▶ the real example (skill-reveal)
🪝 The hook (0–3s)
A rough/awkward-looking first frame of the doctor at the table.
On screen: "who let this guy near a spine 😅"
🎬 The script (the reveal)
Relax — 25 years doing exactly this.
If your back keeps going out, it's a disc under load — and getting it off the nerve is about precision, not cracking harder.
That's what decompression does: gentle, controlled, no surgery, no drugs.
Come see if it's your disc — the 2-Day check is $47.
Caption / CTA: Comment DISC for the free self-check.
Cornerstone: generic speaker, drop the "25 years" line (that's Dundas) — use "this is all we do." No laser.
R12
The Wrong Assumption
· 3.2M
▶ the real example (mislabel)
🪝 The hook (0–3s)
Someone foam-rolling / stretching their low back, thinking they've got it handled.
On screen: "bro thinks it's just a tight muscle 💀"
🎬 The script
It's not the muscle.
If your back pain keeps coming back no matter how much you stretch, it's a disc pressing on a nerve — and stretching a disc doesn't unload it.
Decompression does — a gentle pull that takes the pressure off. No drugs, no surgery. Results vary.
Find out if it's your disc — the 2-Day check is $47.
Caption / CTA: Comment DISC for the free 60-second self-check.
R13
Recreate-a-Viral-Skit (POV)
· 9.9M
▶ the real example (POV skit)
🪝 The hook (0–3s)
Act out the everyday moment — bend down, freeze, hand on the low back.
On screen: "POV: your back at 35"
🎬 The script
You bend down… and it's over.
If this is you three times a year, it's not "getting old" — it's a disc pressing on a nerve.
Decompression takes the pressure off so it stops happening. No surgery, no pills.
See if it's your disc — the 2-Day check is $47.
Caption / CTA: Comment RELIEF for the candidacy quiz.
Both: any staff member can act the POV moment — keep it light and relatable.
Part 3 · The VSL (funnel video)
The ~70-second video that sits on the funnel. Hooks the whole back-pain audience, reveals the disc as the hidden reason, then the offer → book.
VSL
2-Day Disc Relief — the VSL
· ~70s · doctor or voiceover
🪝 The hook (0–3s)
"There's a reason your back pain keeps coming back no matter what you try — and it's not what you've been told."
🎬 The script
Painkillers. Stretching. Massage. Maybe physio, maybe a shot. It settles for a bit… then it's right back. Here's the part nobody actually explained to you.
Most back pain that keeps returning isn't really a muscle — it's a disc quietly pressing on a nerve. Pills numb the signal. Massage and physio work around it. But none of them take the pressure off the disc — so it keeps coming back.
That's the one thing decompression actually does: a gentle, slow pull that opens a little space, so the disc can ease back off the nerve. No cutting, no drugs. And we can tell in a single visit whether it'll work for you.
So we made finding out easy — our 2-Day Disc Relief. Day one: a full exam to see if you're a candidate, imaging only if it's medically necessary. Day two: your results, a real decompression session so you feel it yourself, and a plan for your back.
[OFFER LINE — pick one to test]
• A: "Forty-seven dollars, no obligation."
• B: "Eighty-six percent off your first visit — just forty-seven dollars. No obligation."
Results vary — but you'll know exactly what's going on.
If your back keeps coming back, this is the piece you've been missing. Take the 60-second quiz below and grab one of this week's spots.
Dundas: open/close as Dr. GP; may reference Danny G's result (results vary). Cornerstone: generic speaker, no laser, no patient results; CTA urgency = "be one of the first in Winnipeg."